● Sunday on Earth
A cultural platform turning exhibitions into searchable stories
Xiyin Meng
Multidisciplinary visual designer
and illustrator.
Working across brand communication, illustration and spatial experience, I develop visual systems that translate cultural research and complex ideas into clear, characterful stories.
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• AdidasRetail storytelling shaped for a local cultural context -
• Sunday on EarthA cultural platform turning exhibitions into searchable stories
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• Heart SignalIllustration and visual storytelling for a reality series -
• AntcnnaeIdentity and packaging for an experimental fragrance label -
• Serious BreadA playful identity for bread made with serious attention -
• Seasons in MotionAn illustrated digital campaign inspired by seasonal change -
• WeWorkEnvironmental graphics designed for a shared workplace
Brands I’ve worked with
- Adidas
- TikTok
- Alibaba
- MUJI
- Tencent
- UNIQLO
- Little Red Book
- Taobao
- WeWork
- Realme
- Zhihu
- Zhejiang TV
- Guokr
- NICE
- BIE
- Serious Bread
● Heart Signal
Illustration and visual storytelling for a reality series
● Adidas
Retail storytelling shaped for a local cultural context
● Serious Bread
A playful identity for bread made with serious attention
● Seasons in Motion
An illustrated digital campaign inspired by seasonal change
● Antcnnae
Identity and packaging for an experimental fragrance label
● A Wild Sheep Chase
A visual interpretation of an elusive literary journey
● Metamorphosis
Animated illustration
● Dream in Transit
Illustration
● WeWork
Environmental graphics designed for a shared workplace
● UNIQLO × League of Legends
Visual development for an animated fashion and gaming campaign
● Realme Wireless2
Immersive visual storytelling for a wireless product campaign
● Happy Niu Year
Festive campaign artwork for the Year of the Ox
● Alibaba Design Week
Visual communication for Alibaba Design Week
● The Gratis Magazine
Editorial illustration, 2022
● An Ongoing Design Practice
Selected commercial experiments across image, identity and print
● Zhejiang TV
Visual development for a contemporary broadcast campaign
● Alibaba Taobao
Campaign visuals developed for Alibaba Taobao
● Product Design
An ongoing product design practice across illustration, concept and print
● TikTok New Year
A festive campaign translating tradition into motion and play
● Sound in Orbit
Visual development for a music-led campaign
● Moment
Self-initiated illustration
● Some Wondering About Badminton
Illustration, 2022
● Zhong Shan Park
Self-initiated illustration
● Tattoo Sticker Design for Sirāt
Illustration and temporary tattoo design for Sirāt
● IPA Beer Bottle Label
Packaging illustration, 2023
● Image m
Self-initiated illustration
● Flower
Illustration, 2021
● Heart of the Grass
Illustration, 2022
● Stars
Illustration, 2025
● Adidas Chengdu BC
Retail experience design and local implementation
● Adidas Concept Development
Concept development for evolving retail environments
I’m Xiyin Meng, a multidisciplinary visual designer and illustrator. With a background spanning brand communication and spatial experience, my work explores the balance between external commercial landscapes and the inner philosophical world.
At the core of my practice is an ongoing exploration of design as a narrative medium—transforming complex concepts into intuitive, compelling visual stories.
Working across
Brand communication
Illustration
Campaign design
Spatial experience