Flagship Retail Experience Design
ROLE:
Retail Experience Design / Spatial Graphics / Art Installation Coordination
Contributed to the development of experiential retail environments for the adidas Originals flagship store on Shanghai’s Anfu Road, supporting the integration of visual storytelling within a large-scale commercial space.
The project involved coordinating spatial graphics, material expression, and long-term art installations to align global adidas retail systems with locally relevant cultural narratives. Working alongside external agencies and fabrication teams, the process focused on creating an immersive retail experience through layered visual interventions and architectural detailing.
The retail space reinterprets adidas Originals’brand codes through the cultural lens ofShanghai, weaving signature brand elements into the spatial journey from the moment of entry.Through a localized and youth-centric designlanguage,
Old Shanghai textures—concrete finishes,terrazzo flooring, and retro manual levers—are thoughtfully juxtaposed with avant-garde kinetic
installations and brushed stainless-steel panels.This interplay injects fresh energy into classic elements, echoing the Originals spirit: inspired by the past, shaped by the future.
2024-2025
