IN MOTION
Motion Illustration Campaign for MUJI
2021
ROLE:
Concept Development / Illustration / Motion Visual Direction
Developed a series of animated visual narratives inspired by the 24 traditional Chinese solar terms, translating seasonal rituals into a contemporary digital campaign for MUJI.
Each composition combined minimalist illustration, product storytelling, and atmospheric motion design to reflect MUJI’s calm and human-centred brand language. The campaign was distributed across MUJI’s official social platforms including WeChat, Weibo, Xiaohongshu, and Tiktok.
