Identity System for a Contemporary Bakery 2025
ROLE
Brand Identity / Packaging / Illustration / Art Direction
Developed a character-led visual identity for Serious Bread, a contemporary bakery brand centred around warmth, humour, and emotional familiarity.
The project explored how tactile graphics, playful typography, and mascot-driven storytelling could create a recognisable and commercially adaptable brand language across packaging, merchandise, and retail touchpoints.
