ADIDAS
CHENGDU BC

Flagship Retail Experience Design


ROLE
Visual Direction / Spatial Experience / Retail Graphics

Led the visual coordination and experiential direction for adidas Chengdu BC, shaping a retail environment that combined local cultural references with adidas Originals’ global spatial identity.

The project focused on integrating lighting, materials, suspended installations, and branded graphic systems into a cohesive customer journey, transforming the retail environment into an immersive and socially engaging brand experience.


The final space balanced commercial functionality with expressive visual storytelling, reinforcing the store’s identity as both a retail destination and cultural platform.

2024-2025